The conversation around cloud computing has been assumed to live within the walls of IT. While this held true in the past, what we’re seeing now is something different. The voices of executives, directors, managers, and more, from operations to marketing to sales, are all joining in – maybe even beginning – the conversation.
The technology, and how it has changed the conversation
Cloud systems are for everyone. I think it’s safe to say that all businesses use phones and email. Everyone needs their data protected, and tools to manage their sales. Because of these basic needs that are becoming an extremely innovative part of every business, we no longer only work with tech companies – nor just just the tech departments within organizations. Although tech conversations used to just involve the CIO, many parts of the company are now participating. The Director of Sales might be the first person to reach out to us, the CMO or head of marketing might get brought into the conversation next, and then maybe the VP of Strategy. When training begins, we literally end up talking to everyone. There’s no right or wrong way to travel through the conversation, because in the end, it's information for all.
How this has changed our strategy
Knowing that by the end of the migration/integration project we will talk to each and every employee at some point, we have tried to focus on people skills in addition to tech savvy. Think of it this way: You know music theory, and you know it well. And you want to teach it. Traditionally, you have done this via guitar, teaching others the in's and out’s of music theory in the iconic 6-string language. But not everyone plays guitar anymore; now people play everything. So what do you do you keep teaching theory? You adapt. You learn all the instruments you can, so that when someone comes to you interested in theory, you can teach it in whatever format fits best. This is what has happened to the IT industry. We all know the techy details, the coding, the theory behind it all. But now, we are being challenged with teaching that information to members of companies who may not be playing the traditional (IT-degree) instrument. They’re marketers. Salespeople. Managers. HR. New hires. Everyone.
So what do we do? We adapt. We focus on people skills, communication, and humanism. We put ourselves in our clients shoes, and we speak their language.
Our task for you, on the other side of the experience, is to take advantage of the information that’s out there in regards to cloud computing. Whether it’s Google for Work, Zoho CRM, Microsoft Dynamics, or even O365, you need to start somewhere to have enough background on the subject for when you get brought into the cloud conversation. And trust us--you will.