Google's motto has for many years been simple and widely known, "Don't be evil." Going above and beyond that motto in recent years, Google continues to create innovative ideas to solve the world's problems through new technology. Nobody is better placed than Google right now to bring innovative solutions to the masses. With thousands of brilliant engineers, billions of dollars in the bank, and a worldwide presence, Google has the power to not only avoid being evil, but empower the world and push the envelope with new innovations.
When various industries say "it simply can't be done," "it's too expensive," or "people don't want that," Google has stepped in and said “yes, it can be done.” When ISPs said that improving internet speeds would require expensive infrastructure and would increase cost for consumers, Google went and laid down fiber optic cable to the front doors of homes and businesses of Kansas City. Instead of trying to push innovation forward, Google has jumped to the front and is leading by example.
The Google X department works on top secret, "crazy" innovations, some of which you may have already heard of. Some of these include self-driving cars, augmented reality glasses and announced recently, Project Loon. Loon is a way for Google to reach out to people who are too remote for an internet connection. Of the more than 7 billion people on Earth, only around 2.4 billion have access to the internet. Google's hope is to be able to deploy these balloons to remote locations and steer them using different air currents that exist at different altitudes. They would connect to each other in a mesh network and beam internet connections down to a special antenna mounted on homes.
By bringing the internet to places that were thought to be impossible or too expensive to reach, Google is allowing more people access to the knowledge of the world.
Combining this with other innovative technologies that others have come up with, such as GravityLight, people in countries with little to no infrastructure can enjoy the benefit of access to the internet. Or, by launching these balloons over a war torn country, we could get first hand look at the plight of rebels fighting for democracy from a tyrannical government who has shut off regular channels to access the internet, such as what happened in Libya, Egypt, Syria, the Maldives, North Korea, and Burma. Imagine the possibilities!Originally published on June 26, 2013