Marketing automation makes my life easier. Whether I'm working on an email campaign or responding to social media comments, it's the one place I can go to do it all. And the best part? I am able to track my efforts. I can see how many people viewed my blog, how many visitors clicked the call-to-action button, and which of those clicks eventually became customers. I am able to revisit a contact's lifecycle and determine what content is actually useful to them. Because of marketing automation, I have the capabilities needed to create the most beneficial and unique experience for every person that visits our site.
When choosing a marketing automation platform, you want to be sure to pick one that will give you the data you need. Without a way to measure each marketing effort, it's difficult to see what you're succeeding at and what still needs work. Having numbers to prove your success is a motivating way to make sure your time is spent most efficiently.
Another aspect to consider deals with the initial transition into using a marketing automation tool. Our company believes wholeheartedly in change management, which is why we chose a platform that we feel helped develop our marketing skills even further. HubSpot, for example, offers classes that not only help you become familiar with the tools, but the instructor teaches you best practices and tips on how your marketing can be as effective as possible.
These tools will truly change the way you generate and measure your work. Let marketing automation save you the time spent organizing and calculating results and allow you extra time to create more appealing content.
We know it's all about Big Data these days. The numbers are talking and we're listening.
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Originally published on July 12, 2013